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$89 BANANA REPUBLIC CLASSIC DENIM CROP JEANS PANTS 10 $19.99 |
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$89 BANANA REPUBLIC CLASSIC SKINNY CROP JEANS PANTS 10P $22.99 |
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$89 BANANA REPUBLIC CLASSIC WHITE TROUSER JEANS PANTS 0 $19.99 |
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NWT $88 BANANA REPUBLIC CLASSIC WIDE-LEG JEANS PANTS 14 $19.99 |
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$79 BANANA REPUBLIC CLASSIC-FIT NON-IRON STRIP SHIRT XL $32.99 |
In our exploration of luxury brands, we have identified key trends and debated over industry paradigm shifts. Purveyors of luxury products and services are changing their brand image or re-tooling in another strategic way to adapt in this harsh economic environment. In our findings, accessible luxury is essential in a time when extravagance is taboo. In this week’s top five we will explore accessible luxury brands and how they are adapting and even thriving in this economic environment.
J Crew
To humbly express luxury without the guilt, the media has been aflutter about the Obama’s love for J Crew. Michelle, who has been compared to the fashion-savvy Jackie-O, has undoubtedly stated, J Crew is the luxury brand de jour in recessionary times. The brand is accessible, fashionable and most importantly classic 2.0. Each season brings not radical change, but subtle updates to a timeless look. The brand is positioned between the everyday American GAP and the high-brow fashion of Banana Republic. It’s a perfect place to be for those who want quality beyond the GAP but without the price of Banana Republic.
MAC
Looking good is feeling good. Uplifting personal confidence is what MAC cosmetics is all about. This accessible luxury cosmetics company takes personal expression and empowerment to a new level. The MAC brand has a high enough profile to be the choice of Ed Westwick and Jessica Szohr of Gossip Girls while on the ground level with everyday Americans (by sponsoring the viral fashion of YouTube how-to-ers).
The MAC brand has an almost rebellious edge that sets it apart from other cosmetics companies. In the past MAC has, just as other cosmetics companies, sponsored fashion week in Bryant Park, NYC. Instead of trying to compete, woo and rub elbows with the hundreds of designers and look better than their competition, they’ve splintered from the pack—hosting their own event, called MAC at Milk (named after the studio in the meat packing district of NYC). MAC at Milk will offer exclusive passes for designers—an attempt to create an underground movement that flies in the face of “big-tent” fashion. Attending designers don’t have to worry about missing presentations or losing each other in the sea of people at Bryant Park. MAC at Milk represents a move to create an edgy, exclusive, yet accessible brand that influencers can buzz about.
Williams Sonoma
Known for their fresh food tastings, high-end gadgetry and quality kitchen basics, William Sonoma is a kitchen connoisseur’s paradise. They entice…
To read the rest of the Top 5: Acessible Luxury Brands, go to Sparxoo, a marketing, branding and business development blog.
About the Author:
Sparxoo is a business blog that inspires breakthrough by tomorrow’s leaders. We are a strategy consulting firm with a pulse on marketing, branding, and development.
Article Source: ArticlesBase.com – Top 5: Accessible American Luxury Brands
Glamour24-7.com Banana Republic Classic White Non Iron Shirt
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$89 BANANA REPUBLIC CLASSIC DENIM CROP JEANS PANTS 10 $19.99 |
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$89 BANANA REPUBLIC CLASSIC SKINNY CROP JEANS PANTS 10P $22.99 |
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$89 BANANA REPUBLIC CLASSIC WHITE TROUSER JEANS PANTS 0 $19.99 |
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NWT $88 BANANA REPUBLIC CLASSIC WIDE-LEG JEANS PANTS 14 $19.99 |
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$79 BANANA REPUBLIC CLASSIC-FIT NON-IRON STRIP SHIRT XL $32.99 |
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$79 BANANA REPUBLIC CLASSIC-FIT NON-IRON STRIPE SHIRT L $32.99 |
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BANANA REPUBLIC CLASSIC MULTI-STRIP SHORT SLEVE SHIRT S $19.99 |
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NWT Banana Republic Classic Skinny Denim Jeans Sz 0 $89 $19.99 |
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New Banana Republic Size 2P Classic Wide Leg Jeans $98 $24.99 |
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New BANANA REPUBLIC Black Classic WRAP Dress Sz XS New $29.99 |
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CLASSIC LITTLE BLACK DRESS by BANANA REPUBLIC SZ. 10 $9.99 |
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Classic Banana Republic Stretch Black Pants- Sz 6R $7.99 |
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Banana Republic CLASSIC Eau De Toilette 50ml (NEW) $8.41 |
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NIB $108, Classic BANANA REPUBLIC “Lexie” Pumps Sz 8 $29.99 |
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MEN’S BANANA REPUBLIC CLASSIC FIT LONG SLEEVE SHIRT XL $3.99 |
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Banana Republic, Burgandy, Mint!!!! Stretch Classic $1.99 |
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NWT Banana Republic Classic Cotton Shirt, Size 10 $26.99 |
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BANANA REPUBLIC~Stretch~NEW~classic “chino”~2R~30×29 $4.24 |
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MENS BANANA REPUBLIC CLASSIC L/S SHIRT SIZE 17-17.5 XL $8.95 |
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New Banana Republic Size 6 Classic Boot Cut Jeans$79NWT $24.99 |
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NEW BANANA REPUBLIC Classic Wool Camel Blazer Jacket 4 $54.00 |
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NWOT Men’s Banana Republic Classic Fit Shirt XL $98 $9.99 |
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Banana Republic Classic Fit Stripe Mens Shirt L Tall $22.98 |
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New Banana Republic Creme Classic Pearl Bracelet $7.99 |
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NWT $150 Banana Republic Spr10 Classic Sheath Dress 6 $79.99 |
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NWT $130 Banana Republic Spr10 Classic Sheath Dress 6 $79.99 |
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New Banana Republic Size 0 Classic Boot Cut Jeans$79NWT $46.99 |
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Banana Republic Classic Linen Shorts 35″ Pleated Nice $4.99 |
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CLASSIC BANANA REPUBLIC PERFUME & LOTION $59.99 |
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New Banana Republic Size 2P Classic Skinny Jeans $46.99 |
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BANANA REPUBLIC STRIPE CLASSIC FIT BANKER SHIRT M $16.99 |
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*BANANA REPUBLIC CLASSIC FIT NON IRON BANKER SHIRT M $16.99 |
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Banana Republic Mens Classic Poplin Button Down XL $14.99 |
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BANANA REPUBLIC CLASSIC ~ 4.2 Men Cologne ~ New In Box $28.90 |
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BANANA REPUBLIC JEANS SZ 12 CLASSIC STRAIGHT LEG DARK $19.99 |
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BANANA REPUBLIC CLASSIC BOOTCUT STRETCH 4/L WOMENS JEAN $9.99 |
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BANANA REPUBLIC Classic Shorts KHAKI Sz 4 #A339 $3.99 |
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BANANA REPUBLIC Classic Shorts BLACK Sz 6 #A338 $3.99 |
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Banana Republic Classic Eau De Toilette Spray 1.7 oz $14.99 |
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BANANA REPUBLIC CLASSIC BLACK BLAZER – SIZE 12 $19.99 |
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Women’s BANANA REPUBLIC classic skinny jeans size 10 $8.99 |
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BANANA REPUBLIC Classic Fit Solid BLue LS Mens SHIRT L $7.99 |
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BANANA REPUBLIC Classic Fit Striped LS Mens SHIRT L $7.99 |
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Classic from BANANA REPUBLIC UNISEX.4.2 Oz EDT Spray $39.95 |
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Banana Republic * CLASSIC * Men Women 1.7 Oz EDT Spray $25.95 |
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Banana Republic Size 35/32 Classic Fit Denim Jean $6.99 |
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BANANA REPUBLIC CLASSIC ZIP SKINNY DARK BLUE JEAN 0 $37.99 |
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BANANA REPUBLIC CLASSIC WARM SOFT WOOL SWEATER, S $29.99 |
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Black silk BANANA REPUBLIC classic straight skirt 10 $39.99 |
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Banana Republic Women’s Size 8 classic blue jeans $11.19 |
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Banana Republic Classic Classic Candle Banana Republic Candles. Our Classic Candle Boasts The Same Inviting, Clean Aroma As Our Classic Eau De Toilette. Refreshing Notes Of Citrus Marry Exotic Florals That Warm Into A Sensual Musk. Illuminate Any Room With Crisp Fragrance And A Warm Glow. – 7.4 Oz Glass. Poured Candle. Up To A 50 Hour Burn Time. Arrives With Banana Republic Matches…. |
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Holiday Soul (Banana Republic) $99.89 Banana Republic 2001 Collection of Soulful Holiday Classics performed by your favorite artists…. |
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* Classic Limited Edition by Banana Republic for Women * 3.4 oz (100 ml) EDP Spray Women’s Classic Limited Edition by Banana Republic – 3.4 oz (100 ml) Eau de Parfum Spray. The essense of simplicity – modern and clean. Uniquely encased to celebrate Banana Republic’s thirty years of style. LIMITED EDITION…. |
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Banana Republic Classic by Banana Republic for Men $48.00 … |
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Womens designers Perfume by Banana Republic, ( CLASSIC EAU DE TOILETTE SPRAY 4.2 oz ) + On Sale ) – @Up To 55% Off $33.00 … |
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CLASSIC … |
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Banana Republic Petite classic wrap dress Banana Republic Petite Dresses. A Classic Wrap Dress Is Universally Flattering By Accentuating The Waist And Drawing Attention To The Neckline. Its Also Incredibly Versatile?take It From Cubicle To Cocktails In Style. – Measures 35 3/4 From Shoulder To Hem. Straight Collar. Tab-detail At Shoulders. Ties At Waist. Straight Skirt…. |
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Banana Republic Classic cotton shirt Banana Republic Womens Short-sleeved Shirts. For A Stylish Wardrobe, Make Sure To Stock Up On Timeless Essentials. Our Short-sleeve Button Shirt Is Designed In Stretch Cotton For A Comfortable Fit. Layer Under A Work Cardigan Or Pair With Weekend Denim. – Straight Collar. Button-front Closure. Short Sleeves. Hits At The Hip…. |
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Banana Republic Women’s Black Classic Pencil Skirt Banana Republic Womens Skirts. A Timeless Pencil Skirt Is The Foundation To Sophisticated Style. A Touch Of Stretch Gives This Piece A Smooth, Flattering Silhouette. Measures 21 1/2 From Center Back. Hidden Back Zip. Vent In Back…. |
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Banana Republic Classic round-toe flat Banana Republic Womens Shoes. This Classic, Round-toe Silhouette Is Back. Opt For The Snake-embossed Leather For A Little Extra Depth, The Metallic Design To Add A Pop Of Color, Or Go For The Basic Neutrals For Everyday Versatility. – Soft Leather Upper. Breatable Synthetic Lining. Exclusive Padding System Features Memory Foam And A Cushioned Insole Designed For All-day Comfort. Flexible Rubber Ou… |