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BANANA REPUBLIC Classic Fit Striped LS Mens SHIRT L $7.99 |
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BANANA REPUBLIC CLASSIC BOOT CUT JEANS 10 WOMEN $54.99 |
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NWT Banana Republic Classic Suit Pants 32/32 Charcoal $35.00 |
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S10 Banana Republic CLASSIC WRAP DRESS M BLACK SOLD OUT $59.99 |
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NWT $78 BANANA REPUBLIC CLASSIC BOOT-CUT JEANS PANTS 6L $19.99 |
In our exploration of luxury brands, we have identified key trends and debated over industry paradigm shifts. Purveyors of luxury products and services are changing their brand image or re-tooling in another strategic way to adapt in this harsh economic environment. In our findings, accessible luxury is essential in a time when extravagance is taboo. In this week’s top five we will explore accessible luxury brands and how they are adapting and even thriving in this economic environment.
J Crew
To humbly express luxury without the guilt, the media has been aflutter about the Obama’s love for J Crew. Michelle, who has been compared to the fashion-savvy Jackie-O, has undoubtedly stated, J Crew is the luxury brand de jour in recessionary times. The brand is accessible, fashionable and most importantly classic 2.0. Each season brings not radical change, but subtle updates to a timeless look. The brand is positioned between the everyday American GAP and the high-brow fashion of Banana Republic. It’s a perfect place to be for those who want quality beyond the GAP but without the price of Banana Republic.
MAC
Looking good is feeling good. Uplifting personal confidence is what MAC cosmetics is all about. This accessible luxury cosmetics company takes personal expression and empowerment to a new level. The MAC brand has a high enough profile to be the choice of Ed Westwick and Jessica Szohr of Gossip Girls while on the ground level with everyday Americans (by sponsoring the viral fashion of YouTube how-to-ers).
The MAC brand has an almost rebellious edge that sets it apart from other cosmetics companies. In the past MAC has, just as other cosmetics companies, sponsored fashion week in Bryant Park, NYC. Instead of trying to compete, woo and rub elbows with the hundreds of designers and look better than their competition, they’ve splintered from the pack—hosting their own event, called MAC at Milk (named after the studio in the meat packing district of NYC). MAC at Milk will offer exclusive passes for designers—an attempt to create an underground movement that flies in the face of “big-tent” fashion. Attending designers don’t have to worry about missing presentations or losing each other in the sea of people at Bryant Park. MAC at Milk represents a move to create an edgy, exclusive, yet accessible brand that influencers can buzz about.
Williams Sonoma
Known for their fresh food tastings, high-end gadgetry and quality kitchen basics, William Sonoma is a kitchen connoisseur’s paradise. They entice…
To read the rest of the Top 5: Acessible Luxury Brands, go to Sparxoo, a marketing, branding and business development blog.
About the Author:
Sparxoo is a business blog that inspires breakthrough by tomorrow’s leaders. We are a strategy consulting firm with a pulse on marketing, branding, and development.
Article Source: ArticlesBase.com – Top 5: Accessible American Luxury Brands
Glamour24-7.com Banana Republic Classic White Non Iron Shirt
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BANANA REPUBLIC Classic Fit Striped LS Mens SHIRT L $7.99 |
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BANANA REPUBLIC CLASSIC BOOT CUT JEANS 10 WOMEN $54.99 |
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NWT Banana Republic Classic Suit Pants 32/32 Charcoal $35.00 |
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S10 Banana Republic CLASSIC WRAP DRESS M BLACK SOLD OUT $59.99 |
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NWT $78 BANANA REPUBLIC CLASSIC BOOT-CUT JEANS PANTS 6L $19.99 |
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$98 BANANA REPUBLIC CLASSIC WASH TROUSER JEANS PANTS 8 $22.99 |
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$98 BANANA REPUBLIC CLASSIC BLK TROUSER JEANS PANTS 16S $14.99 |
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Ladies 10 ~BANANA REPUBLIC “Classic Skinny” Capri Jeans $12.99 |
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Banana Republic Classic Button down XL NWOT $4.99 |
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BANANA REPUBLIC CLASSIC FIT SHIRT SZ L STRIPES $19.00 |
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BANANA REPUBLIC CLASSIC WHITE GREEN CHECK DRESS SHIRT M $17.00 |
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NWT Banana Republic Classic Cotton Shirt, White, Size 8 $26.99 |
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NWT Banana Republic Classic Cotton Shirt, Size 10 $26.99 |
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NWT BANANA REPUBLIC STRETCH CLASSIC M SUPER NICE! $16.99 |
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NWT BANANA REPUBLIC CLASSIC FLARED LEG JEANS 10 NR $35.00 |
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NWT BANANA REPUBLIC CLASSIC FLARED LEG JEANS 8 NR $35.00 |
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BANANA REPUBLIC CLASSIC 4.2 oz Men Cologne Spray * NIB $32.95 |
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NWT $150 Banana Republic Spr10 Classic Sheath Dress 6 $79.99 |
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womens khaki BANANA REPUBLIC ribbed sweater classic M $14.99 |
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NWT $130 Banana Republic Spr10 Classic Sheath Dress 6 $79.99 |
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BANANA REPUBLIC JEANS WOMAN SZ 12 L CLASSIC FIT $7.99 |
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BANANA REPUBLIC MENS CLASSIC ALOHA HAWAIIAN SHIRT XL $12.99 |
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NWT BANANA REPUBLIC CLASSIC SKINNY JEAN 8 ANKLE NEW $9.50 |
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BANANA REPUBLIC CLASSIC RED LONG SLV SHIRT MENS MEDIUM $34.95 |
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BANANA REPUBLIC H 09 BLACK CLASSIC SKINNY JEANS 12 S $10.50 |
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BANANA REPUBLIC CLASSIC by Banana Republic 4.2 OZ MEN $26.00 |
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BANANA REPUBLIC Classic LINEN Shorts 38 Sexy RESORT MAN $7.99 |
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Banana Republic Classic Fitted Denim Jacket Blazer: 6 $7.99 |
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Express, DKNY, Banana Republic:3 Classic Looks $12.99 |
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BANANA REPUBLIC CLASSIC ~ 4.2 Men Cologne ~ New In Box $28.90 |
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New BANANA REPUBLIC CLASSIC FIT NON-IRON DRESS SHIRT M $19.99 |
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BANANA REPUBLIC Classic Brown Wool A-Line Skirt Size 6 $12.00 |
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Banana Republic Classic Skinny Jeans – Black size 6 $27.00 |
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BANANA REPUBLIC NON IRON CLASSIC SHIRT NWTS SOLD OUT S $39.99 |
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Classic Banana Republic Brown Crew Knit Style Sweater $9.99 |
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Banana Republic Classic wide leg jeans Look NEW! Sz.14 $5.00 |
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Womens BANANA REPUBLIC Classic Blue DENIM JEANS Sz 4 $5.99 |
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BANANA REPUBLIC S10 $150 Classic Sheath Dress 6 $49.99 |
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New Banana Republic Size 00 Classic Straight Leg Jeans $46.99 |
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SUPER BANANA REPUBLIC CLASSIC SKINNY 6S DARK WASH $22.00 |
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2 GAP BOOT CUT & BANANA REPUBLIC CLASSIC BOOT JEANS 12 $55.99 |
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NWT BANANA REPUBLIC Womens 2 Classic Black Shirt Dress $46.95 |
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Womens Banana Republic Classic Wide leg jeans size 8 $2.50 |
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Classic Banana Republic XS Red Tank Top $5.00 |
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Banana Republic Jeans – Classic & flattering denim – 10 $8.99 |
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Banana Republic Classic Black Leather Loafers Sz 8M $4.99 |
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mens brown classic fit banana republic dress shirt M $9.99 |
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$149 CLASSIC Banana Republic Charcoal Gray WOOL Coat M $29.99 |
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BANANA REPUBLIC $88 cream classic wide leg corduroys 14 $14.99 |
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Banana Republic Stretch Classic Dress Shirt $12.00 |
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Banana Republic Classic Classic Candle Banana Republic Candles. Our Classic Candle Boasts The Same Inviting, Clean Aroma As Our Classic Eau De Toilette. Refreshing Notes Of Citrus Marry Exotic Florals That Warm Into A Sensual Musk. Illuminate Any Room With Crisp Fragrance And A Warm Glow. – 7.4 Oz Glass. Poured Candle. Up To A 50 Hour Burn Time. Arrives With Banana Republic Matches…. |
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Holiday Soul (Banana Republic) $99.89 Banana Republic 2001 Collection of Soulful Holiday Classics performed by your favorite artists…. |
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Banana Republic Classic by Banana Republic for Men. Eau De Toilette Spray 4.2-Ounces $23.25 Launched By The Design House Of Banana Republic In 1996, Banana Republic Is Classified As A Sharp, Flowery Fragrance. This Masculine Scent Possesses A Blend Of A Fresh Citrus Floral Blended With Spices And Lower Woodsy Notes. It Is Recommended For Casual Wear…. |
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Banana Republic Classic 4.2oz EDT for men new $24.95 Launched by the design house of Banana Republic in 1996, BANANA REPUBLIC is classified as a sharp, flowery fragrance. This masculine scent possesses a blend of a fresh citrus floral blended with spices and lower woodsy notes. It is recommended for casual wear…. |
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Eau De Toilette Spray (unisex) 4.2 oz $30.13 Launched in 1996 Banana Republic is a flowery, soft scent. This refreshing scent possesses a blend of freshly cut bouquet with fruity hints. It is recommended for daytime wear…. |
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CLASSIC … |
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Banana Republic Tall classic trenchcoat Banana Republic Tall Womens Jackets. The Best Investment Youll Ever Make: A Gorgeous Trench Is A Timeless And Versatile Topper To Any Ensemble. Designed In Lightweight Cotton, This Trench Will Take You Through The Seasons In Chic Style. – Straight Collar. Double-breasted Front Closure. Shoulder Epaulets. Front Gun Flap. Hanging Yoke In Back…. |
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Banana Republic Classic round-toe flat Banana Republic Womens Shoes. This Classic, Round-toe Silhouette Is Back. Opt For The Snake-embossed Leather For A Little Extra Depth, The Metallic Design To Add A Pop Of Color, Or Go For The Basic Neutrals For Everyday Versatility. – Soft Leather Upper. Breatable Synthetic Lining. Exclusive Padding System Features Memory Foam And A Cushioned Insole Designed For All-day Comfort. Flexible Rubber Ou… |
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Banana Republic Classic leather belt Banana Republic Mens Belts. – Measures 1 3/4 Wide. Pewter Hardware Or Nickel Finish…. |
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Banana Republic Petite classic wrap dress Banana Republic Petite Dresses. A Classic Wrap Dress Is Universally Flattering By Accentuating The Waist And Drawing Attention To The Neckline. Its Also Incredibly Versatile?take It From Cubicle To Cocktails In Style. – Measures 35 3/4 From Shoulder To Hem. Straight Collar. Tab-detail At Shoulders. Ties At Waist. Straight Skirt…. |