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NWT BANANA REPUBLIC Elegant classic woman DRESS 10 $79.99 |
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NWT BANANA REPUBLIC CLASSIC GRAY WOOL DRESS 14 $69.99 |
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NWT BANANA REPUBLIC Classic Boot Cut Dark Jeans Size 4 $19.00 |
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BANANA REPUBLIC Green Classic Satin Pants Slacks Size 8 $17.10 |
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BANANA REPUBLIC Black Classic Satin Pants Slacks Size 6 $17.10 |
In our exploration of luxury brands, we have identified key trends and debated over industry paradigm shifts. Purveyors of luxury products and services are changing their brand image or re-tooling in another strategic way to adapt in this harsh economic environment. In our findings, accessible luxury is essential in a time when extravagance is taboo. In this week’s top five we will explore accessible luxury brands and how they are adapting and even thriving in this economic environment.
J Crew
To humbly express luxury without the guilt, the media has been aflutter about the Obama’s love for J Crew. Michelle, who has been compared to the fashion-savvy Jackie-O, has undoubtedly stated, J Crew is the luxury brand de jour in recessionary times. The brand is accessible, fashionable and most importantly classic 2.0. Each season brings not radical change, but subtle updates to a timeless look. The brand is positioned between the everyday American GAP and the high-brow fashion of Banana Republic. It’s a perfect place to be for those who want quality beyond the GAP but without the price of Banana Republic.
MAC
Looking good is feeling good. Uplifting personal confidence is what MAC cosmetics is all about. This accessible luxury cosmetics company takes personal expression and empowerment to a new level. The MAC brand has a high enough profile to be the choice of Ed Westwick and Jessica Szohr of Gossip Girls while on the ground level with everyday Americans (by sponsoring the viral fashion of YouTube how-to-ers).
The MAC brand has an almost rebellious edge that sets it apart from other cosmetics companies. In the past MAC has, just as other cosmetics companies, sponsored fashion week in Bryant Park, NYC. Instead of trying to compete, woo and rub elbows with the hundreds of designers and look better than their competition, they’ve splintered from the pack—hosting their own event, called MAC at Milk (named after the studio in the meat packing district of NYC). MAC at Milk will offer exclusive passes for designers—an attempt to create an underground movement that flies in the face of “big-tent” fashion. Attending designers don’t have to worry about missing presentations or losing each other in the sea of people at Bryant Park. MAC at Milk represents a move to create an edgy, exclusive, yet accessible brand that influencers can buzz about.
Williams Sonoma
Known for their fresh food tastings, high-end gadgetry and quality kitchen basics, William Sonoma is a kitchen connoisseur’s paradise. They entice…
To read the rest of the Top 5: Acessible Luxury Brands, go to Sparxoo, a marketing, branding and business development blog.
About the Author:
Sparxoo is a business blog that inspires breakthrough by tomorrow’s leaders. We are a strategy consulting firm with a pulse on marketing, branding, and development.
Article Source: ArticlesBase.com – Top 5: Accessible American Luxury Brands
Glamour24-7.com Banana Republic Classic White Non Iron Shirt
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NWT BANANA REPUBLIC Elegant classic woman DRESS 10 $79.99 |
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NWT BANANA REPUBLIC CLASSIC GRAY WOOL DRESS 14 $69.99 |
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NWT BANANA REPUBLIC Classic Boot Cut Dark Jeans Size 4 $19.00 |
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BANANA REPUBLIC Green Classic Satin Pants Slacks Size 8 $17.10 |
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BANANA REPUBLIC Black Classic Satin Pants Slacks Size 6 $17.10 |
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BANANA REPUBLIC CLASSIC 4.2 EDT SPRAY – UNISEX – NEW $15.99 |
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NWT Banana Republic Classic Straight Leg Size 4 $14.99 |
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Banana Republic Classic Eau De Toilette Spray 125ml/4. $40.00 |
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Banana Republic Classic Boot Cut Stretch Jeans Sz 2 $2.00 |
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BANANA REPUBLIC Classic EDT Spray (unisex) MSRP$62.5 $15.82 |
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BANANA REPUBLIC Classic by Banana Republic EDT Spray (u $15.82 |
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Banana Republic Classic Women 3.3 oz 100ml New In Box. $27.50 |
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Banana Republic Classic Women 3.3 oz 100ml New In Box. $27.50 |
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Banana Republic Classic Women 3.3 oz 100ml New In Box. $27.50 |
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Banana Republic Classic Women 3.3 oz 100ml New In Box. $27.50 |
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Banana Republic Classic Fit Shirt Blue Size Small $0.99 |
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Banana Republic Perfume Classic Eau De Parfum .40oz x3 $32.99 |
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Mens Banana Republic Shirt Grey Classic Fit Medium $0.99 |
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NIB Banana Republic Classic Men 4.2oz EDT Cologne HoT $27.63 |
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Banana Republic Brown All Season Classic Blazer SZ 4 $24.99 |
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NWT BANANA REPUBLIC CLASSIC FLARE LEG JEANS 14 $34.99 |
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NWT BANANA REPUBLIC FALL09′ CLASSIC SKINNY JEANS SZ 0 P $29.99 |
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Banana Republic Blue Suede Bag Purse Cute Tote Classic $15.99 |
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Banana Republic stretch black jeans size 06 Classic $5.00 |
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Banana Republic Black Classic Jeans Pant NWTS $98. Sz.2 $34.99 |
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NWT $150 BANANA REPUBLIC Classic Wool Sheath Dress 10 $59.99 |
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NWT $150 BANANA REPUBLIC Classic Wool Sheath Dress 14 $59.99 |
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NEW BANANA REPUBLIC DRESS SHIRT M TALL CLASSIC FIT MEN $44.99 |
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BANANA REPUBLIC SHIRT CLASSIC FIT GINGHAM CHECKS L MEN $34.99 |
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BANANA REPUBLIC LINEN SHIRT CLASSIC FIT STRIPES M MEN $34.99 |
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CLASSIC/BANANA REPUBLIC EDT SPRAY UNISEX – NEW IN BOX! $20.00 |
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Banana Republic Mens Long Sleeve Shirt XL Classic $8.95 |
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New Banana Republic Size 4 Classic Boot Cut Jean $78 $24.99 |
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BANANA REPUBLIC CLASSIC SEAMED TEXTURED SHEATH DRESS 12 $79.99 |
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BANANA REPUBLIC CLASSIC SEAMED TEXTURED SHEATH DRESS 6P $79.99 |
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* BANANA REPUBLIC CLASSIC 4.2 OZ edt Cologne New In Box $91.76 |
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Banana Republic Jeans Classic Straight Leg Size 12 $5.50 |
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Banana Republic Classic Women’s Jeans Capri Size 4 $9.99 |
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NWOT~Banana Republic Classic Pink Business Skirt~8P $3.99 |
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BANANA REPUBLIC DRESS SHIRT M COTTON CLASSIC FIT MEN $44.99 |
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BANANA REPUBLIC DRESS SHIRT S COTTON CLASSIC FIT MEN $44.99 |
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BANANA REPUBLIC BLUE SHIRT CLASSIC FIT STRIPES S MEN $34.99 |
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$79 BANANA REPUBLIC STRETCH CLASSIC OXFORD SHIRT MENS L $17.23 |
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BANANA REPUBLIC CLASSIC 4.2 oz Men Cologne Spray * NIB $27.95 |
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BANANA REPUBLIC classic fit striped oxford SHIRT men L $24.99 |
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BANANA REPUBLIC classic espresso B/D SHIRT men XL 035m $9.99 |
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Mens banana republic blue dress shirt classic fit L/S L $4.99 |
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NWT Banana Republic Classic Boot Cut Jeans size 0R Blue $28.00 |
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GORGEOUS BANANA REPUBLIC DRESS SIMPLE ELEGANT CLASSIC L $14.99 |
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BANANA REPUBLIC Classic Khaki Capri Pants – Size 8 $0.99 |
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Holiday Soul (Banana Republic) $99.72 Banana Republic 2001 Collection of Soulful Holiday Classics performed by your favorite artists…. |
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Banana Republic Classic Body Lotion 15 Oz $21.00 A long lasting moisturizer infused with nourishing oils that leave the skin softer and lightly fragranced…. |
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Banana Republic Classic by Banana Republic for Men $48.00 … |
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Banana Republic Classic Eau De Toilette Spray – 125ml/4.2oz $32.95 Blends of the finest floral essences A recipe for seduction Fresh fragrance that keeps long wearing Suitable for daily or romantic wear… |
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CLASSIC … |
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Banana Republic Classic trench Banana Republic womens jackets. Year after year, the trench is the coat that adds effortless chic to any outfit. Weve designed our double-breasted style with all the details you crave like a removable belt, epaulets and full lining. As summer eases into fall, we recommend this timeless topper for every womans closet. – Straight collar. Double-breasted button closure. Fully lined. Front button pock… |
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Banana Republic Petite classic trench Banana Republic petite jackets. Year after year, the trench is the coat that adds effortless chic to any outfit. Weve designed our double-breasted style with all the details you crave like a removable belt, epaulets and full lining. As summer eases into fall, we recommend this timeless topper for every womans closet. – Straight collar. Double-breasted button closure. Fully lined. Front button pock… |
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Banana Republic Classic fit non-iron striped shirt Banana Republic mens long-sleeved shirts. Our non-iron shirts are constructed in pure 100% cotton and have been specially treated for superior wrinkle resistance without compromising any of the softness or comfort of your regular cotton dress shirt. – Innovative Non-iron Technology showcases the purity of the fabric providing remarkable comfort. Advanced formula allows this shirt to remain virtual… |
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Banana Republic Tiona classic mid-heel pump Banana Republic womens shoes. Truly a classic. Our Tiona has been expertly crafted with a soft flannel upper for dimensional texture and modern appeal. – Soft flannel upper. Breathable synthetic lining. Exclusive Padding System features memory foam and a cushioned insole designed for all-day comfort. Flexible leather outsole. 2 1/2 stacked heel…. |
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Banana Republic Women’s Classic Black Leather Belt Banana republic womens belts. Banana republic womens belts. Square belt buckle…. |